14th March 2025
Over 90% of businesses use social media, so having a strong digital presence is now essential. Online platforms and e-commerce have reshaped how people shop, but direct customer contact still matters, especially in retail and hospitality.
While many transactions are now handled through apps or self-service systems, printed receipts continue to offer value. They provide a physical point of contact and help reinforce the experience between a business and its consumer. Handing over a receipt might seem like a small detail, but it keeps the process personal and direct, especially in environments where staff interaction is already limited.
It can be difficult in busy settings where there’s often little time for extra conversation; handing over a printed receipt is a quick, effective way to leave a lasting impression. It supports your business identity, provides useful information, and helps customers remember you after they’ve left.
This ongoing contact creates an opportunity to do more than just confirm a purchase. With a few simple additions, receipts can become a useful marketing tool. From promoting future visits to encouraging online engagement, there are several ways to personalise them and add extra value without slowing down service.
Printing offers on the back or bottom of a receipt is one of the easiest ways to encourage repeat business. A clear message such as “10% off your next visit” gives the customer an incentive to return. You can also include time-sensitive discounts, loyalty schemes, or new product launches. These types of offers are more likely to be noticed on a receipt handed directly to the customer than through other printed materials.
Receipts can also be used to collect feedback. Add a short link or QR code that takes customers to a simple survey. Ask for a rating, e.g., a score out of 5 for each service, or ask them to leave a few comments about their experience. This shows that you value their opinion but can also help improve your service based on direct responses. Linking to your website also gives people a reason to visit your site again, helping increase repeat custom and online sales.
Add your social media usernames. A printed receipt is a good reminder to look you up on platforms like Facebook, Instagram, X, and TikTok. If the service has been good, people are often happy to follow a brand or leave a review online. This can also help grow your presence and build trust with future customers.
Despite digital progress, a printed receipt remains a way for a business to connect with its customers. It confirms the sale, adds a personal touch, and can carry extra value when used creatively. Whether it’s through offers, feedback or surveys or links to social platforms, a printed receipt supports customer engagement after the transaction is complete. With so many benefits packed into one small item, it makes sense to treat receipts as part of your customer experience and marketing plan.
BPC UK provides a selection of printed paper rolls that can be personalised exactly to your taste and business outcome. They can be used with credit card machines, cash registers, ATMs, transport tickets and more. We can print up to 8 colours on the roll, so you can advertise your logo or add an eye-catching promotion. Also, if you require a bulk purchase, we will apply a discount to your order!
If you have any questions about our paper products or our bespoke service, please contact us on 01772 622804 or email sales@bpcuk.com, and our team will be more than happy to help.
