9th May 2025
Receipts and printed tickets are often considered useful items for brands to utilise, as they can confirm a purchase, or they can also act as an entry to an event. However, as well as this, receipts, when used correctly, offer a unique opportunity for your brand and the customer.
When a receipt or ticket is handed out, this is a chance for your brand to share a message, promote an offer, or reinforce brand identity. As they are usually kept for a short time, they offer repeated visibility. This visibility isn’t just about presence – it’s about interaction.
A receipt is one of the last things a customer receives in-store, being the final point of contact in a transaction. This can make it a significant part of the customer journey. A well-designed receipt can leave a positive impression, whether it’s printed at a till or handed out in packaging with the same branding and messaging.
Visual Consistency
Fonts, spacing, logos, and layout send a message. Receipts that reflect your brand colours and typefaces keep things consistent. This creates a visual link between the buying experience and your wide brand identity. It helps customers recognise you quickly, even when they’re sorting through their wallet or through past receipts at home.
The blank space at the bottom or back of a receipt is a clear area for brand communication. It can feature a thank you message or a link to complete a survey or online review. For example, M&S often runs prize draws, offering customers the chance to win a £50 gift card if they complete a short survey. Promotions like this increase the chance that someone keeps the receipt and comes back.
If a receipt includes a time-sensitive offer or exclusive code, it becomes harder to throw away. That means more chances to be seen and more chances for a return.
Receipts are easy to throw away unless they offer something worth keeping. Adding a time-limited discount or a unique promo code gives people a reason to keep hold of it. If it’s printed clearly and simply, it stays visible in their wallet or bag, increasing the chance of a return visit.
McDonald’s is one of the best at this; their receipts include codes to enter online or on the app to collect a free item. People tend to keep them, as they have value beyond the initial visit.
A QR code can turn a static receipt into an active brand experience. It might lead to:
This encourages interaction without taking up much space on the receipt. And it’s measurable. You can track scans and see what interests your audience most.
A printed ticket can also carry extra messages. A QR code on the back could take users to a digital guide, a behind-the-scenes video, or to the brand’s website. Even a simple reminder about parking or timings makes the experience a lot simpler for users.
While large marketing campaigns grab attention, it’s often the smaller, everyday items that build long-term impressions. A receipt or ticket designed with care shows that you value every part of the customer journey – not just the sale.
By using these printed touchpoints wisely, you create another moment for your brand to speak clearly, simply, and directly.
Receipts and printed tickets are often overlooked, but they can be valuable for all businesses. They offer space for consistent branding, clear messages, and promotional content. Adding elements like logos, discount codes, or QR codes can improve customer experience and encourage further interaction. Receipts help reinforce your brand and can leave a positive user experience after the purchase or event.
BPC UK provides a selection of printed rolls that can be used as receipts and tickets. They can be used with credit card machines, cash registers, ATMs, transport tickets and more. We can print up to 8 colours on the roll, so you can advertise your logo or add an eye-catching promotion. Also, if you require a bulk purchase, we will apply a discount to your order!
If you have any questions about our paper products or our bespoke service, please contact us on 01772 622804 or email sales@bpcuk.com, and our team will be more than happy to help.
